Digital Marketing Manager (Paid Ads & Conversion Expert)

Skills
Google Ads (PPC) Management Facebook & Instagram Ads Management Social Media Marketing (SMM) Google Analytics & Tag Manager SEO (Search Engine Optimization) Lead Generation & Conversion Optimization Meta Business Suite & Pixel Tracking Content Marketing & Ad Copywriting Performance Marketing (ROI & CPC Optimization) Retargeting & Remarketing Strategies

Job Description

📌 Job Description:

We are looking for a Digital Marketing Manager who is an expert in Google & Facebook Ads, lead generation, and conversion tracking. The ideal candidate must have experience in tracking conversions on WHMCS-based websites and optimizing ad campaigns for maximum ROI.🚀 This is an in-house position based in Gujranwala, with working hours from 8 AM to 4 PM (1 PM to 2 PM break).📢 Note: This role does not include SEO, video editing, or professional graphic designing. However, the candidate should be able to create social media posts using Canva and AI-based tools, which the company will provide.

🔹 Key Responsibilities:

✅ Manage & optimize paid ad campaigns on Google Ads & Facebook Ads.
✅ Monitor, analyze & improve ROI, CPC, CTR, and conversion rates.
✅ Track & report conversions on WHMCS-based websites.
✅ Run retargeting campaigns using Facebook Pixel, WhatsApp, & SMS Marketing (WaSMS.net).
✅ Manage social media posting & engagement (using AI & Canva for creatives).
✅ Monitor & analyze ad performance via Google Analytics & Meta Business Suite.
✅ Optimize sales funnels & audience targeting strategies.
✅ Prepare reports on ad spend, conversions & campaign performance.
✅ Collaborate with team members to improve lead generation & sales.

🔹 What We Expect from You:

✔ Proven experience in Google & Facebook Ads management.
✔ Knowledge of conversion tracking for WHMCS-based websites (training will be provided if needed).
✔ Familiarity with Google Analytics, Facebook Pixel, and tracking tools.
✔ Ability to create high-converting ad campaigns with persuasive messaging.
✔ Basic experience in WhatsApp & SMS marketing tools like WaSMS.net (training will be provided).
✔ Strong analytical skills to monitor and improve campaign performance.
✔ Creative thinking for ad content and audience engagement strategies.

💰 Salary & Incentives (Performance-Based Model):

  • Base Salary: 20,000 PKR per month (During probation: 40% salary = 8,000 PKR).
  • Performance-Based Incentives (Up to 100,000 PKR/month):
    • High ROI campaigns → Up to 30,000 PKR bonus.
    • Lead generation & conversions → Up to 20,000 PKR bonus.
    • Social media engagement & reach → Up to 15,000 PKR bonus.
    • Retention & consistency bonus → Up to 30,000 PKR.
    • Total potential salary: 100,000 PKR (Challenging but achievable).

🌟 Why Join Us? (Company Culture & Benefits)

🎮 Fun Work Environment – Xbox 360 with 100+ paid games & a big LED for entertainment.
🍽 Free Daily Lunch – Plus occasional team outings to top restaurants.
📚 Continuous Learning – Free online courses, book summaries & weekly mentorship.
🚀 Growth-Oriented Culture – Career growth, performance-based bonuses & learning opportunities.
💼 Work-Life Balance – Sunday off, casual Saturdays for learning, meetings, or movie day.
🕌 In-house Namaz Break & 1-hour daily break time.

📍 Job Location & Timings:

📍 Gujranwala (In-House Position, No Remote Work)
⏳ Timings: 8 AM to 4 PM (1 PM - 2 PM Break)

Job Requirement

📌 Job Requirements for Digital Marketing Manager (Paid Ads & Conversion Expert) – Gujranwala

🎯 Minimum Requirements (Must-Have Skills & Experience)

✅ Expertise in Google Ads & Facebook Ads management (minimum 1-2 years experience).
✅ Ability to track & optimize conversions on WHMCS-based websites (training will be provided if needed).
✅ Proficiency in Google Analytics, Tag Manager, and Facebook Pixel tracking.
✅ Experience with retargeting & remarketing campaigns (Facebook, Google, WhatsApp, SMS).
✅ Basic knowledge of WhatsApp Marketing & SMS Campaigns (Using WaSMS.net – training provided).
✅ Ability to create engaging social media posts using Canva & AI-based tools (provided by the company).
✅ Strong understanding of performance marketing, CPC, CPA, CTR, and ROI optimization.
✅ Experience with UTM tracking & attribution models to analyze lead sources.
✅ Analytical skills to generate campaign reports & suggest improvements.
✅ Excellent communication & problem-solving skills to manage ad campaigns effectively.

💡 Preferred Qualifications (Not Mandatory but a Plus)

⭐ Google Ads & Meta (Facebook) Ads certification is a huge plus.
⭐ Experience in running WhatsApp & SMS marketing campaigns.
⭐ Understanding of customer journey tracking & sales funnel optimization.
⭐ Experience working with international ad campaigns.
⭐ Prior experience in a tech, SaaS, or hosting-related business.

💼 Work Requirements & Other Details

📍 Location: Gujranwala (In-House Position, No Remote Work)
⏳ Work Hours: 8 AM - 4 PM (1 PM - 2 PM Break)
💰 Salary: 20,000 PKR Base + Incentives (Up to 100,000 PKR/month)
🛑 No SEO, No Video Editing, No Professional Graphic Designing – This role is strictly focused on ads, sales, and conversion tracking.